Poplin Shirt

HISTORY

Their beginnings date back to 1964, when Lluís Generó Domènech founded YERSE, a family business that continues to be a benchmark in knitwear today. Mr. Generó was a visionary who knew that the brand should transmit a sense of fashion and quality above all else. This principle has remained unchanged, together with their desire to be sustainable by introducing textures and materials that are environmentally responsible and contribute to people’s well-being.

TEAM

Sixty people, mostly women, work at YERSE. They all do their work with passion, bring together professionalism, perseverance and human values. The sum of their efforts turns collections that radiate personality and quality into a reality that, deep down, speaks with their voice.

IN-HOUSE DESIGN

They choose the best fabrics, they work on the finishes, they sew each piece with the utmost care, all the while looking for their characteristic differentiating touch. They create unique prints and mix materials to offer maximum comfort. They always keep in mind how to guarantee the quality that makes their clothes stay perfect for a long time.

They manufacture in different countries, always striving for the best result: quality, sustainability and ethics. Family businesses with artisan experience that take the greatest care throughout the entire process. Due to their origins in the production of knitwear, they have continued to work with small local ateliers since 1964.

RESPONSIBLE MATERIALS

They work with fine, durable and highly sustainable materials that allow them to create responsibly-minded collections. More than 80% of their collections are made with fibres of natural origin and 28% with organic materials.